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Privacy Policy

Effective Date: 2025-03-01

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TrackMyUser MMP ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our mobile measurement partner (MMP) services.

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1. Information We Collect

We may collect the following types of information:

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a. Information You Provide

  • Account details such as name, email address, and contact information.

  • Billing and payment details if applicable.

b. Information Collected Automatically

  • Device information (e.g., IP address, device type, OS version).

  • App activity and engagement metrics.

  • Advertising identifiers (IDFA, GAID) where permitted.

  • Location data, subject to user consent.

  • Installed apps list, subject to user consent.

c. Information from Third Parties

  • Data from advertising networks, analytics providers, and attribution partners.

  • Campaign performance data shared by advertisers or partners.

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2. How We Use Information

We use the collected data for the following purposes:

  • Attribution tracking and performance measurement.

  • Fraud detection and prevention.

  • Improving and personalizing our services.

  • Compliance with legal obligations.

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3. Data Sharing and Disclosure

We do not sell personal data. We may share data with:

  • Advertisers, partners, and clients for attribution and performance insights.

  • Service providers that help us operate our platform (e.g., hosting, analytics, fraud prevention).

  • Legal authorities when required by law.

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4. GDPR and CCPA Compliance

We adhere to data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Users can:

  • Request access, correction, or deletion of their data.

  • Opt-out of data collection or processing for marketing.

  • Withdraw consent at any time.

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5. Data Retention

We retain data for as long as necessary to fulfill our business and legal obligations. Users can request data deletion by contacting us.

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6. Security Measures

We implement security practices to safeguard data, including encryption, access controls, and monitoring.

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7. User Choices and Opt-Out

  • Users can disable tracking via device settings (e.g., Limit Ad Tracking on iOS/Android).

  • Opt-out of personalized ads via industry-standard mechanisms (e.g., NAI, DAA).

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8. Children's Privacy

TrackMyUser MMP does not knowingly collect data from individuals under 16 years old.

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9. Changes to this Privacy Policy

We may update this policy from time to time. Users will be notified of material changes.

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10. Contact Information

For privacy-related inquiries, contact us at: business@trackmyuser.com

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